Market Development
Programme

​The 8-Box Market Development Programme is a comprehensive solution for organisations and businesses of all sizes. Quick to deploy, it can be contextualised to your business. It was created for those who would like to truly engage their teams, build on their strengths and work together with the aid of a facilitator, subject matter expert and programme roadmap. It is designed specifically to get your people in front of new prospects to start the sales journey. The route we take to get your team there is experiential, developmental and transformative. A true catalyst for change!

 

The programme features 8-Boxes of activity organised into 4-Stages; Drivers, Discovery, Design and Deploy. Each featuring carefully curated content that has been selected to ensure you have just what you need. If you have asked yourself, how could we elevate performance further, build on our strengths, leverage our resources and achieve success, this is for you.

 

Many organisations tell us they have spent time and budget on sales training and/or sales team recruitment and still are not getting the uplift in performance they would like, many tell us they are experiencing lower levels of engagement than they consider optimal. If this resonates with you, contact us, we can help.

  

Who is this for?

• Organisations looking for an immersive, engaging and transformative developmental experience

• Directors who are seeking to realise their teams' potential and raise commercial sales performance

• Sales and marketing team members who are seeking to improve how they work 

 

What will we experience?

• Witness your team working on your business in a structured way

• Team members engaged 1-2-1 and as a group

• Immersive and interactive in-person workshops

• Remote support via Teams/Zoom calls

• An uplift in energy, engagement and motivation

• Reset the context

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What will we get from this?

• Zero-cost initial assessment

• Your team engaged

• Business review with recommendations

• Customer insights

• Sales campaign messaging

• Sales model with gap analysis

• Action plan

• Campaign briefing document

• Sales process map

• Sales toolkit specification

• Sales team preparation

• 10-Sales appointments

• Appointment briefing packs

• Programme review meeting

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What is the delivery format?

• A blend of virtual and in-person delivery

• A closed-programme for your team

• Workshops facilitated in-person at an offsite location, or your premises

 

Where do you deliver?

• All UK locations

• Europe

• USA

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Programme Description

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Box 1.

Director Discussion (No-Cost)

• The process starts with a no-cost, zero risk 60-minute discussion. This establishes the drivers for growth, captures where you are as a business, what you see as your priorities so we can customise your solution. The next stage is a decision to move forward or stop.

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Optional Break Point

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Box 2.

Business Situation

• 2-days will be spent in your business meeting your people and identifying strengths. This is delivered through discussions and observations. We focus on marketing, sales, systems, people, working practices and present our findings and observations to you.

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Box 3.

Customer Insight

• This stage will bring the voice of the customer into the process, we do this through a focus group or online 1-2-1 discussions. The aim is to understand what they buy, how they buy and their perception of your sales approach and brand, this provides real insight to inform the process.

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Review and Optional Break Point

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Box 4.

Market Opportunity

• In a 1-day workshop your team will be facilitated to examine your business through multiple lenses. This includes analysis of the external and internal environment and examines your brand purpose, customer profile and value proposition messaging. This provides input to shape your campaign.

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Box 5.

Create Your Campaign

• Using the output from Steps 2-4 we will creatively construct your lead generation campaign. This includes elevator pitch, value proposition and utilises your target data, you training us on your message and our process to set-up your campaign.

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Box 6.

Prepare Your Sales Team

• Your team will experience a 1-day workshop. We map the end-to-end sales process and prepare your team to handle the sales meetings. The interface between the telemarketer and salesperson will be strengthened as we share hints, tips and techniques to open and lead the pursuit. In addition, we identify sales team toolkit elements which will enable your team to succeed at each stage in the process.

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Box 7.

Telemarketing Input

• We will launch your campaign, calling your list. Those who are interested in an initial conversation with your sales team will be identified. An appointment date/time will be agreed. You will receive a summary of the call and meeting details in a briefing pack.

 

Box 8.

Attend Sales Meetings

• Your team attend the sales meetings. The telemarketing team require feedback within 24 hours that the meeting was sat and a summary of how it went. If you agree it met the agreed criteria it will count towards your campaign quota.

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Review and Decide Next Steps

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Optional Services:

Enhance your programme as required

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• Business Strategy & Innovation Workshop

• Reboot Your Sales Strategy. 2+5 Workshop Process

• Delivering Complex Business Growth Projects

• Leadership & Management Training

• Learn How To Facilitate Buyers

• Sales Team Training Courses

 

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Programme Costs

• Contact us for details

• All prices are plus VAT at the current rate

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What is included?

• Pre-programme consultation

• Facilitator

• Tools

• Posters and templates

• Workshop materials

• Photographic record of the event

• Facilitator travel

• Facilitator accommodation

• 10 Appointments (via partner organisation)

• Post programme follow-up

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What is not included?

• Venue costs

• Lunches or refreshments

• Campaign data

• Accommodation for your team

• Please contact us to discuss the venue you want to use as it will need to fit our requirements

• We can arrange venues (at additional cost) please contact us

 

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A Note From The Programme Director

The Market Development Programme has been developed over many years of experience figuring out how to reliably achieve success when faced with the challenge of selling more new or existing products or services. Observing that many directors of organisations and people within their sales and marketing teams often only do part of what they should, and consequentially achieve results that are below expectation. I often hear people say they think sales is a dark art form, a gift only possessed by a few. We believe if you do the right things you can get the right results. 

 

To answer the need, I set about curating models, methods, content and techniques and putting them together in a logical sequence to create an affordable growth programme. In addition, the services of an expert telemarketing company were integrated. Hey presto! the Market Development Programme was born. The carefully curated content provides all you need and nothing you don’t to engage your team and get them working on the business together with the guidance of a facilitator and easy programme format. It represents tremendous value.

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The group will be exposed to ideas and concepts that will advance their journey towards achieving their goals. The key to personal success will be revealed to the programme delegates during the experience, often an enlightening moment for most. The featured methods and techniques took me into some of the world’s largest businesses and the solutions sold reached eighteen countries. How far could they take you and your team?

 

Personal Guarantee

 

If you genuinely don’t learn one thing or take away something of value, I will give you your money back.

 

 

Sophie Taylor
Programme Director

London, UK

sophie@sophiestaylor.co.uk

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Where to next?

 Contact us with your requirements.

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